Calling All Contact Centres


I recently ran a group with a dozen contact centre managers to discuss their concerns and issues about speech recognition. We all learnt much from it. The group ranged from small contact centres to ones servicing millions of customers. None where currently using Speech Recognition. A wide variety of issues where discussed; identity theft, cultural issues and technology.
The main reason for uptake is of course cost saving. However improved service by eliminating queues and 24 x 7 service are seen as big advantages. One further benefit of automating repetitive, mundane calls are the potential improvements in staff retention due to agents focusing on more challenging value-added tasks.
The consensus was that customer choice was important. Given the option to queue for an agent or to use an automated service now, many callers will choose the latter. Callers are happy to use a simple service that gets the job done quickly.
Due to the bad press that the contact centre industry gets it was seen as important that a careful approach is taken. Start simple, educate callers and build up. Cultural trends mean we're all used to automation, some of the group preferred the consistency and simplicity of it.
They cited many ways that they could use Office Communications Server / Speech Server 2007 in their companies to improve efficiency.
Thanks to The Contact Centre Forum for organising the event, DigitalInc for hosting it and everyone who attended.
Regards,
Andrew Morris
